Salesforce Essentials brings customer stories to life “It’s a crazy thing!” – Business Intelligence Info

Lastweekendedonsuchahighnoteforme。

AsthepersonwholooksafterSalesforcecustomerprogramsforAPACInevertireofhearingabouttheirincredibleinnovationandsuccess。

Let’sfaceit;thisregionrockswhenitcomestoinnovation!

SalesforceEssentialsMelbourne,atMCEConFriday,didn’tdisappoint。

FirstwegotasneakyinsightfromAustraliaPost’sBradyJacobsenintowhatthethingsmightlooklikeifyouweretrulyconnectedtoyourpostalservice。

AustraliaPostisinnovatingforthedigitalageontheunderstandingthatitscustomersareonallchannelsandwantchoices。

Hisvisionisbasedontheidealofdaysgonebywherepeopleknewtheirpostiesbynameandcountedthemamongtheirfriends。

Whatdoesthatlooklikeviacallcentreservices?

Ihaveafeelingwearegoingtofindout。

Inthemeantime,BradyalsorecountedhowconnectingservicesandprocessesintheSalesforce1customerplatformisalreadyreducingtheaveragecustomerexperiencefrom160to11clicks!

DavidPalmerofOptuswasabletoreporta70percentincreaseinproductivitythroughusingSalesforce。

GoodtohaveDavidPalmerOptusat#SalesforceEssentialsMEL。

70%productivityrisewithSalesforce,amazingsuccess!

pic。

twitter。

com/7m0emlsUsr

—SalesforceAPAC(@salesforceapac)November20,2014

And,MattBullock,FounderofeWAYgaveaninspirationalaccountofwhathappenswhenanSMBtakesaninnovation-basedstrategy。

Matt’sofficeshavemorethan50wallmountedTVsdisplayingawholehostofdata–forcelebratingwins,reviewingperformance,supportingservices,andmakingstrategicbusinessdecisions,it’strulyimpressive。

RunninginthebackgroundistheSalesforce1PlatformconnectingSalesandServiceoperations,andaSalesforceMarketinglayerunderneath。

ThedatasynergyMatthascreatedissendingleadconversionsup,smashingdownticketnumbersandtakingthefrictionoutofthecustomerexperience。

Ihavetoagreewithhimwhenhesays“It’sacrazythingwedohereateWAY!



Thereismore,somuchmore–butIwon’tbeaspoilerforthosewhowanttojoinusinSydney,BrisbaneandAuckland,clickherefordetails。

Inthemeantime,I’llleaveyouwiththisamazingvideoofGECapitaloutlininghowandwhyitistakingthingstothenextlevelwithdataanalytics,intheSalesforce1AnalyticsCloud。



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AbouttheAuthor

KayleighKahlefeldtrunsthecustomerandcontentprogramsforSalesforceAPAC?

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